Book Solar Meetings
with Commercial
Rooftop Owners
We help commercial solar companies generate 2-4 qualified conversations per week through outbound cold email campaigns and inbound Google Business Profile optimization — without relying on expensive ad spend.
How the Pipeline Works
From list to booked meetings with commercial building owners in under three weeks. No ad spend. No guesswork.
We identify commercial property owners in your service area — warehouses, retail centers, industrial facilities — who fit the profile for rooftop solar ROI.
Our copywriters craft outreach that speaks to building owners in their language: simple economics, energy savings, and the win-win of solar on their roof.
We deploy your campaign through a warmed sending infrastructure. Deliverability is managed technically — no spam folder, no domain risk.
Building owners who get it reply to you directly. We handle follow-ups and objections. Your calendar fills with property owners ready to discuss solar.
Building Owners
Ready to Talk Numbers
We connect you with decision-makers who understand ROI — warehouse operators, retail center owners, and industrial facility managers who see rooftop solar as the business investment it is.
Marketing for US Solar Companies:
Two Ways to Fill Your Pipeline
Cold email delivers 1-2 qualified leads per week. GBP drives 1-2 inbound calls per week. That's why we're called TwoWay — two real lead sources working together to keep your calendar full.
Reach Building Owners
Who Already Understand ROI
We build, write, and launch end-to-end cold email campaigns targeting verified commercial property owners — warehouse operators, retail center managers, and industrial facility owners sitting on rooftops they haven't monetized yet.
Our copy leads with what moves them: locked-in energy costs, federal tax credits, accelerated depreciation, and government programs most of their competitors are already using. We don't sell panels. We sell the math.
- Verified commercial property owner list (2,000–5,000 contacts)
- 5-touch sequence written by solar-trained copywriters
- Copy built on economics and incentives — not tech specs
- 30% ITC, MACRS, and REAP grant language baked in
- Domain warm-up and deliverability management
- Reply handling and objection framework
- Weekly performance reporting dashboard
1-2 Inbound Calls
Every Single Week
This isn't just about trust — it's about leads. A fully optimized GBP generates 1-2 qualified inbound calls per week from building owners actively searching for commercial solar installers in your area.
When they find you in the local 3-pack with 4.9 stars and real commercial project reviews, they're calling ready to talk — not shopping around.
- Full GBP audit and competitive analysis
- Category & service area optimization
- Strategic Q&A seeding (15–20 entries)
- Photo and media upload strategy
- Review generation playbook + templates
- Local 3-pack ranking strategy report
Big Roofs.
Big Opportunities.
We target warehouses, retail centers, and industrial facilities with significant roof space. These aren't residential jobs — they're $150K to $1M+ commercial projects that transform your business.
Real Results.
$150K to $1M+ Deals.
Two lead channels working together. 2-4 conversations per week. Here's what that looks like in closed deals.
3-month engagement targeting warehouse owners. One reply turned into a 200kW rooftop installation — their largest project that quarter.
After GBP optimization, inbound calls jumped from 1-2/month to 3-4/week. Building owners finding them through local search, ready to talk numbers.
2,400 verified contacts. 3 meetings in week one, one converted to a $450K industrial rooftop project. Two more in negotiation.
From invisible to local 3-pack in 28 days. Building owners now call them first — $150K average project size from inbound leads.
4 from email outreach, 4 from GBP. That's the two-way pipeline — $280K in closed deals in 3 months, $600K+ still in pipeline.
Retail center owner replied on email #3. 60kW system installed within 45 days. Monthly investment paid back 53x on first deal.
Transparent.
No Surprises.
Two focused offerings. One complete pipeline. No retainers, no lock-in.
- ✓Full GBP audit & competitive analysis
- ✓Category & service area optimization
- ✓15–20 strategic Q&A entries seeded
- ✓Photo/media upload strategy
- ✓Review generation playbook
- ✓Local 3-pack ranking report
- ✓30-day post-launch support
1-2 inbound calls per week from local search
- ✓2,000–5,000 verified building owner contacts
- ✓5-touch email sequence (full copy)
- ✓Economics-focused copywriting
- ✓Domain warm-up & deliverability setup
- ✓Reply management & objection guide
- ✓A/B subject line testing
- ✓Weekly analytics reporting
- ✓Campaign optimization mid-flight
- ✓Dedicated account manager
1-2 qualified leads per week · $150K-$1M deals
Want both? Ask about our Full Pipeline Bundle — GBP + Email Campaign for $3,795 (save $200)
Why TwoWay?
Five reasons commercial solar companies choose us over traditional marketing agencies.
Outbound + Inbound
Two lead channels working together. Email reaches out, GBP pulls them in.
No Ad Spend
Zero dollars to Google or Meta. Your budget goes to leads, not platforms.
Commercial Only
We don't do residential. 100% focus on $150K-$1M+ commercial projects.
Economics-First
ITC, MACRS, REAP grants. We lead with the math that moves building owners.
Rooftop Targeting
We find building owners with unused roof space and a reason to care.
What Solar Companies Are Saying
Real results from real solar companies. 2-4 leads per week. $150K to $1M+ deals.
Questions We Always Get
Straight answers. No fluff.
Ready for 2-4
Leads Per Week?
Book a 20-minute strategy call. We'll show you exactly how our two-way pipeline delivers 1-2 leads from email and 1-2 calls from GBP — every single week. Deals from $150K to $1M+.
No contracts. No commitments. Just a straight conversation about connecting with commercial building owners.